Facebook’s More Together Campaign in India
The social media giant's consumer marketing push with More Together campaign for it App.
Why brand Kalpana discount isn’t a Women’s Day gift
This Women’s Day, a women exclusive clothing brand Kalpana announced a discount equal to five times their customer’s height.
Financial Times tops 1 mn paying readers
The Financial Times has reached a record paying readership of one million, an all-time high and a key strategic goal reached ahead of schedule.
Inhuman element of SMS campaigns
For them SMS is direct marketing, a business tool to reach you. But for you, text messages are mostly unsolicited, unwanted and much of an annoyance.
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LG AC ad adding warmth to Indian summer
Every AC claims to be the coolest, but not every AC can make a teddy happy
Mother’s Day digital campaign by Amazon
The Amazon commercial standing out among the noticeable online digital campaigns
Samsung campaign: 360-degree view on fears
This fear ad has been developed for Samsung’s first commercial for the Latin American region
Only Vimal campaign that made Reliance a household name
Only Vimal, Only Vimal…. Vimal. That’s the power of Only Vimal, the power that was properly handled by Dhirubhai Ambani-led Reliance group.
Amazon targeting youth
Amazon shot three videos showing how you can bring happiness back into your mother’s life
Advertisers prefer film stars to endorse their products
That big fat ad on a strategic corner of a street or hanging off a building with full close visibility of a supersalesman of Bollywood.
How Gillette shaved off its competitors?
Did you know that 18 out of the last 20 Best Actors in the leading role in the Oscars were clean shaven?
When brands have their own happiness quotient
Imagine the happiness quotient when an inexpensive box merits attention, with green pajamas coming out!
What ails Nano: Ratan Tata says, ‘It’s the cheapest car tag’
Expectations created for the Nano car during the run up to its production may have been out of proportion with its realised success.
Jo dikhta hai woh bikta hai: What sells and why
They say Jo dikhta hai, Wo bikta hai as in what is seen, sells! Advertisements truly enter the human psyche and become a part of lives, strangely.