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A Conversation With Yogya Mehrotra, Founder, YOGYA
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Yogya Mehrotra: The Woman Before the Brand
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She Named the Brand After Herself — Because the Word Means ‘Worthy’
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GoDaddy Launches Developer Platform, Betting on an AI-Agent Future for Domains
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AI and Creativity in India: What The Atlantic–OpenAI Deal Means for Indian Media
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Trip to Iceland: story of fascinating Northern Lights
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Matheran: Where Every Journey Begins With a Walk
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A Conversation With Yogya Mehrotra, Founder, YOGYA
Fashion
Yogya Mehrotra: The Woman Before the Brand
Advertising & Marketing
She Named the Brand After Herself — Because the Word Means ‘Worthy’
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When Kathak Spoke: Dharohar Samvaad Becomes a Living Archive of India’s Cultural Heritage
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Film Review: Materialists
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AI and Creativity in India: What The Atlantic–OpenAI Deal Means for Indian Media
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Film Review: Main Vaapas Aaunga
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The Buckingham Murders: A Shaky Whodunit That Misses the Mark
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Brand Endorsement
Tag: Brand Endorsement
Advertisers prefer film stars to endorse their products
Advertising & Marketing
Geetanjali Kaul
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June 16, 2014
