Facebook’s More Together Campaign in India
The social media giant's consumer marketing push with More Together campaign for it App.
Aparna Singh: De__ Base has kept my spirits alive
Aparna Singh, a graduate from NIFT & founder of accessories label De__ base, talks about the struggles of local artists, and how she has kept her spirits alive.
Why brand Kalpana discount isn’t a Women’s Day gift
This Women’s Day, a women exclusive clothing brand Kalpana announced a discount equal to five times their customer’s height.
Lux is 90, believes beauty is all about pleasure
Lux has been among the first to use Hollywood stars in its advertising
Google Plus says it makes branding easy
Google Plus (also known as Google+) is a social networking service from Google
Bhula de Life Ok, Star Bharat kuchh naya kar
Star Bharat is the new avatar of Life OK with new logo, new campaign and new tagline
Success story of Moms Club’s Ruchita Dar Shah
She says, "I personally believe a happy mother makes a Happy child."
What makes a brand most trusted in Indian homes
They touch your life & you embrace them. They become iconic brands & you keep using them passing them on to loved ones.
Do you buy stuff after watching them in movies?
Advertising in movies go hand in hand. Brand imaging is being managed to create value and influence. A look at the Brand Integration In Films.
When brands have their own happiness quotient
Imagine the happiness quotient when an inexpensive box merits attention, with green pajamas coming out!
Get your design registered with India Design Council
Can we think of using design as a strategic element for business excellence and as a key factor for innovation, to improve people's quality of life? That's exactly India Design Council is doing.