Is it possible for commercial brands to sustain the market competition if they do not go digital?
The modern world is a competitive one. Every day new technology is unveiled to make our lives easier.
One such breakthrough is the use of technology in digital marketing for sales and advertising.
The use of digital platforms has reduced dependence on traditional retail and wholesale distribution and sales channels.
Does this mean that the long-established conventions of marketing are dead?
As the worldwide web of the internet spreads its network, the traditional mediums of advertising like television, radio, and print are fading away.
According to digital marketing statistics, about 60% of the world’s population uses the internet. It rose by 20% in the past two years due to the pandemic as many businesses went online.
The use of modern technology for advertising is on the rise as it has a high reach, visibility, and produces measurable results.
Advantages of Digital Marketing
There are many advantages of digital marketing. By going directly to the consumers through their screens, brands have increased their efficiency.
Small businesses are focused on brand awareness, and digital marketing provides an easily accessible platform.
Marketing products online is cost-effective as it barely requires any investment.
With modern technologies, it is possible to market your product globally.
You can build and expand a loyal customer base through digital marketing.
It helps to provide personalized service for your target audience.
One of the biggest advantages of digital marketing is you get real-time results that can be analyzed to determine trends and formulate strategies.
Today if a business owner wants to advertise his products, there is no need to spend massive amounts to buy ads.
The word gets out through social media platforms. One only needs to build a strong online presence and social media.
Blue Tokai Coffee with its 75k followers on Instagram has shown impressive growth in a market like India, considering they sell roasted Arabica beans, which is an exotic product.
Carmesi is one of the few brands that sell natural sanitary products in India. With 103k followers, it has carved a niche in women’s healthcare products in India.
When we look at these unusual businesses and their popularity, they have achieved the seemingly impossible.
It does not matter if traditional marketing is dead or alive; we cannot ignore that the modern world is the world of digital marketing.
With new technologies like Artificial Intelligence (AI), Machine Learning, Bots, Virtual Reality, and many more, businesses have immense power in their hands.