Film Review: The Lift Boy

The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

Even a small place like a lift carries a lot of memories and stories. Add to this a lollypop, and you get The Lift Boy.

When a lazy young man replaces his father as the elevator operator of a posh residential complex, what he sees as menial work soon takes on new meaning.

A look at some audience reviews 

An intense story delivered from heart, a presentation so honest. What a beautiful movie. I wish more meaningful movies like this would be made.

A low budget. A simple and inexperienced cast. Limited venues for the shoot. But a good story and tale told well.

Where does the movie take you to

The Lift Boy is the story of a lazy boy failing in engineering examinations. He is forced to take up the job of a lift man when his father suddenly suffers a stroke, while operating the lift.

The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

The movie breaks many stereotypes – the most important being unusual friendships.

While watching the movie, being streamed on Netflix, you will (might/may) keep on thinking – Why am I seeing this?

But, bet you would not switch to next. The Lift Boy keeps you hooked, more so because you know it is not a long movie with songs or unnecessary extension.

Positivity and Optimism

The Lift Boy, released in January 2019, revolves around a posh building in Mumbai. It is quite interesting to learn that it suddenly found its way through Netflix, now.

Let us know if you start talking in English once you are through with The Lift Boy wherein the protagonist is raised in a chawl and educated in a convent.

Director: Jonathan Augustin, Writers: Jonathan Augustin, Ashish P. Verma (Hindi dialogue), Stars: Moin Khan, Nyla Masood, Saagar Kale, Aneesha Shah, Neha Bam, Damian Alexander D’Souza. Genres: Drama, Independent Movies.

The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

Director’s Note

“The Lift Boy is inspired by life in Mumbai and an encounter of mine with a liftboy in the city on 4th March 2015. This slice of life, feel good story metaphorically expresses the fact that there is a lift boy in each one of us and life is like a Lift, sometimes it takes us up and sometimes it takes us down depending on the buttons we press aka choices we make. The film celebrates dignity of labour, a strong universal father-son relationship and strives to show the world an aspirational and inspirational India (Panache in Poverty). Come, celebrate life and lift your spirits with THE LIFT BOY.”

– Jonathan Augustin


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5 Korean movies you just can’t miss

Korean, Movie, Netflix, Cinema, Train to Busan, President’s Barber, Okja, The Chase, Forgotten

How about exploring different fields of cinema – may be Korean? Yes, the Korean wave is taking over the whole world. You too should catch a whiff of this phenomenon.

Korean cinema is flourishing across all genres. Whether you want to feel romantic, giggly, frightened or otherwise, these movies have all you need.

To get you started, here is a list of five Korean movies which you may find either on Netflix or Amazon Prime Video, depending on the availability in your region:

Train to Busan (2016): It is one of the most well-known Korean movies among international audiences. If you are new to Korean cinema, this can be a good start.

Train to Busan
As a zombie outbreak sweeps the country, a dad and his daughter take a harrowing train journey in an attempt to reach the only city that’s still safe.

It is a story of love and sacrifice set in the midst of a zombie apocalypse. A dad and his daughter board a train and the journey becomes one of the most terrifying experiences of their life. Genre: ActionSuspenseHorror.

The President’s Barber (2004): It is a lesser known film but it will leave a lasting impression on you. It is a comic-satire set in the political chaos of late 1900s in South Korea.

The President's Barber
The personal barber to the president, as well as his wife and only son, get tangled in the political chaos that gripped South Korea in the late 1900s.

A naïve barber gets entangled in the politics of his times after being appointed as the President’s barber. It follows the life of this barber and his family through four decades outlining some of the key moments of South Korean history. Genre: Comedy, Drama.

Okja (2017): It is a movie that will make you reconsider your food choices. A young girl and her genetically bred animal (pig) are caught between a materialistic conglomerate and a band of animal rights activists.

Okja
A gentle giant and the girl who raised her are caught in the crossfire between animal activism, corporate greed and scientific ethics.

It exposes the dubious practices of utilitarian companies and the hypocrisy of their consumers. It is a Bong Joon Ho directorial! Need I say more? Genre: Adventure, Drama.

The Chase (2017): Although it is a nail biting thriller, it also has a sense of calmness to it.

The Chase
After people in his town start turning up dead, a grumpy landlord is visited by a man who recounts an unsolved serial murder case from 30 years ago.

It follows an odd pair of a landlord and a former detective as they team up to catch a serial killer. Korean murder mysteries are a class apart and this movie is just a tip of the iceberg. Genre: Action, Thriller.

Forgotten (2017): It is a grim thriller that will leave you shocked by the end. It is the story of a man whose brother is kidnapped and returns after 19 days with no memory of the kidnapping and seemingly a changed man.

Forgotten
When his abducted brother returns seemingly a different man with no memory of the past 19 days, Jin-seok chases after the truth behind the kidnapping.

The events that follow as he tries to find the truth behind his brother’s kidnapping will leave you dumbstruck! Genre: Thriller, Suspense.

Get noticed with GCP

G Certified Programme GCP

As the world is working from home the usage of online content has increased many folds. This is the time you should get noticed and be visible, availing the branding opportunities offered via carefully crafted G Certified Programme (GCP).

GCP Digital Marketing

GCP helps you flourish in many ways, especially in times like this when everyone is in a lockdown. GCP gives you wings to fly and reach new audiences every day. It helps you tell your brand stories in effective ways.

Get your ideas implemented

GCP takes your brand to a different level, giving you the push you have been looking for. Do not lose this opportunity to get branded via GCP.

Digital Marketing for small business

An innovative budget digital marketing service by creative agency G Caffe, the progamme comes with flexible options to choose from – Prime, Premium and Elite.

GCP works 24×7 for your brand

This is the time for you to invest in yourself, to keep your brand going as strong as ever. GCP helps you double your online presence with hashtags Get Noticed and Get Visible.

GCP is recommended also for those who are afraid to lose their brand value in these testing times when there is growing uncertainty in the business world.

Easy way to expand your horizons

GCP comes with a host of services catering to people, companies and their products. In short, GCP is a simple offer that allows you to meet your present and future needs.

Get Noticed, GCP, Online, Content, Marketing, Be Visible, Branding, G Certified Programme, Audience, Budget, Creative Agency G Caffe, Business

Being G Certified means being on the same page with who’s who of business world. Grab the opportunity to showcase your product or service with élan.

Nature is healing, let’s heal our souls too

Skin Hair Lip Nail care: Dr rashmi sharma

After storm there is a rainbow. After sunset there is sunrise. Likewise there is always spring after winter.

So, how are you all gearing up for the liberation after the lockdown? What is the worst skin problem which got aggravated during this lockdown?

A tiny pimple, a pigmentation spot or a bunch of hair fall would mean so much more to people who have otherwise been very cautious of their skincare.

Hair Care during lockdown

Hair growth is a major concern for many, especially the ones who regularly get threading and waxing done. It is important to understand that hair growth is a natural process and you are not alone in this. In a rush, it is advised not to experiment with alternative hair removal ideas without an expert’s supervision.

And if you are concerned about taking care of your hair, oil preferences, and colouring, hear this podcast which tells you to explore the opportunity to apply hair oil especially on hair that have gone through chemical treatments like hair colour, straightening or smoothening.

Skin Care during lockdown

During the lockdown, the skin has had its time to heal. It has been exposed to a break that one would have otherwise not taken.

Therefore, it is important to understand your limitations during lockdown, and do your bit by keeping your skin clean and hydrated.

Cleanse your skin regularly, especially the areas with excess hair growth. Remember, avoiding that may lead to bacterial infections and cause serious problems later.

Start moisturizing your skin and give it the care it deserves. Switch to a healthier lifestyle and diet plan, and drink ample water.

Utilize the last days of lockdown to cleanse your pallet and pamper your skin. Let’s bring out the confident you, by hearing this podcast for the tips to keep your skin glowing.

Lip Care during lockdown

In this podcast, dermatologist Dr. Rashmi Sharma shares quick tips for lip care. She tells you how ghee, coconut oil and sugar can be used to rejuvenate our lips.

“Coconut oil can be used as moisturizer and as such you can avoid using petroleum jelly,” she says, adding, “Lip filler treatment is good for hydration.”

We are still left up with more days of lockdown. How about sticking to your day and night care regime in a stricter manner! And yes, don’t forget your UV guard. You must continue your daily anti-ageing cream as well, says Dr. Rashmi Sharma.

Rajiv Goyal: Find opportunity in adversity

Rajiv Goyal

Business Coach Dr. Rajiv Goyal is preparing business owners to be confident by following certain steps in tough times.

If you are a business owner, you may listen to his podcast which he especially recorded for you.

In this podcast, Dr. Rajiv talks about simple practical things a business owner should do to keep the business running, and then profit by following those steps.

He has tips for all the critical pillars of business, i.e. employees, customers, vendors and the business owner.

Dr. Rajiv says this is the best time to reconnect with your prospective customers. “Make a list and speak to all the customers you have served in the past but who are not buying from you currently.”

“Call them and ask if everything is good at their ends, and, subtly during the conversation, tell them how prepared you are to serve them,” he suggests.

Click Here to Listen to the podcast and trying implementing all his tips. Find opportunity in adversity.


Dr. Rajiv Goyal conducts online interactive workshops for business owners. If you want to know more as to how you can put your business on auto mode and on a high growth path with 100 per cent success rate and 100 per cent money back guarantee, contact him via his website www.passion2grow.in or email him on rajiv@passion2grow.in

Facebook’s More Together Campaign in India

Facebook App More Together

Find inspiration and bring your ideas to life. Decorate the old with the threads of the new. No matter what you want to do, the world on Facebook can help you do it.

This is the new tone social media giant Facebook is setting up at a time when people are coming together despite staying apart and maintaining safer distances.

True, the more you open up to the world, the more the world opens up to you.

Facebook started off as a social networking site where one could connect to the people all around the world.

There were no boundaries on Facebook and it brought us together. However, with time, it lost its basic role to connect people.

People started using Facebook as a platform for hate mongering and virtual abuse.

Facebook’s new advertisement is an attempt to revive the basic message of this platform, as it says – MORE TOGETHER.

This is the first such campaign launched by Facebook in India.

Facebook’s consumer marketing push

When a group of friends comes across a picture of a denim and a sari coupled together, they use all their connections to develop this idea into a full-fledged business.

The setting of this advertisement is also significant as it is set in a remote hilly area.

The background score is a Nepali song which further adds to the humble settings of this advertisement.

The description on this ad reads, “No matter what you want to do, the world on Facebook can help you do it.”

It reminds us that Facebook is a platform which inspires people to do new things and can help fulfil these new ideas through vast social networking.

For a change, Facebook has closed commenting on its new ad posted on its YouTube account. Check out yourself to find that comments are turned off.

The She we need to See

She webseries

She is aired at a time when there’s a lot of skepticism regarding Netflix content, especially from mainstream Indian entertainment industry.

Director Imtiaz Ali has also been surrounded with criticism regarding mishandling of female characters in all his recent ventures. Will then this web series – She – make any difference?

She is a recent Netflix web series, divided in seven episodes, co-written by Imtiaz Ali and Divya Johry, and directed by Arif Ali and Avinash Das.

Story of a Marathi woman constable’s struggles in patriarchal set up

The protagonist – Bhumika Pardeshi a.k.a. Bhumi (played by Aaditi Pohankar), has a broken marriage, and she solely supports her mother and sister living in a suburban one-room house.

Her life begins to change as she is picked to lead an undercover police operation against drug mafia.

While She traces the otherwise subdued Bhumi’s journey to sexual awakening and empowerment, film critics fault the storyline.

Their discomfort seems to be the objectified portrayal of a woman via male gaze, while some also criticize She for overt sexualization.

What does She deliver in 7 small episodes

She brings to audience the discomfort that Bhumi goes through every day – from being judged for her looks to puncturing her husband’s desire sorties, from being looked down for her timidity, to letting insensitive remarks and unconsolidated male gaze pierce through her body.

While reviewers, such as Quint’s RJ Stutee, complain about Bhumi’s hesitancy and easy subjugation before others, no one traces reasons for her casual submissions.

Why can’t they notice Bhumi’s sexual abuse at a younger age, which scars her entire idea of sexual pleasure?

Being undercover, Bhumi accidently feels sexually aroused for a while, which moment she gradually begins to celebrate with a sense of pride, ability and empowerment.

Amidst many inappropriate reviews, NDTV forwards the weakest of the arguments, and the least the news organization could do was avoid entertaining a male to decide for women.

NDTV’s reviewer Saibal Chatterjee should have been sensitive enough to refer to the 29-year-old independent protagonist as a ‘woman’ and not ‘girl’.

Another review by John Serba on decider.com (Stream It Or Skip It: ‘She’ on Netflix, an Indian Drama About a Female Cop Posing as a Prostitute) views Bhumi’s transition as ‘sexually aggressive’, ‘antithetical’ and ‘regressive’.

Yelling ‘yuck’ multiple times in his review, Serba only highlights the privileged position he occupies in our society.

Most reviews praise Sasya’s character (played by Vijay Varma), and even the averagely written and performed character of Jason Fernandes (played by Vishwas Kini), but they foreshadow Bhumi’s sister, Rupa (played by Shivangi Rangole) who needs appraisal for being carefree, bold and unapologetic.

What is however disappointing about the web series is that even when Bhumi holds the maximum screen presence, the audience gets to know very little about her.

In fact, every information that one learns about Bhumi throughout the series is repeated in the final two episodes only.

As Swetha Ramakrishnan points out in her Firstpost review, giving more screen time ‘in building (Bhumi’s) aptitude as an agent’ and her ‘relationship with sex and sexuality’ could have helped to elate the series from what has been otherwise reduced to an erotic thriller.

Final Word on She

Why should a woman not prefer a man who promises to not hurt her, over the ones who do? What is really so bothering about womxn making choices for themselves!

As She web series wraps, Bhumi offers herself to the elusive don, to save her life. What must not go unnoticed is the way she looks at herself in the mirror, enjoying sexual pleasure and most importantly enjoying herself. That’s She for you.

Dr. Mili: Homeopathy has role in cancer treatment

Dr Mili Siddiqui of Advanced Homeopathy clinic in Allahabad Prayagraj

Homeopathy has a role in cancer which needs to be defined more precisely. The scope of Homeopathy for cancer management varies depending on the type of cancer, stage of cancer and the general health of the patient.

As far as benign growth is concerned, homeopathy can work very well in cancer treatment, says Dr. Mili Siddiqui of Advanced Homeopathy Clinic, Allahabad.

The growth regresses, however, is a gradual process. e.g. uterine fibroids, breast tumors give excellent results with homeopathic medicines.

Cancer treatment via HomeopathyIn case of malignant growths, the spread is faster and life-threatening. Here, homeopathy works very well in the initial stages of the disease.

In the advance stage of cancer, homeopathy can provide relief to the patient according to the symptoms.

How homeopathy can help cancer patients

One of the most distressing complaints associated with some types of cancer is the agonizing pain. But Dr. Mili says that in treating people coping with cancer, homeopathic physicians often aim to stimulate immunity, lessen pain, and improve energy, and overall well-being.

Conventional treatment options for cancer (chemotherapy, radiotherapy, etc) are associated with distressing side effects and homeopathy can play a definitive role in counter these side effects.

The diagnosis of cancer often leaves the patient with a sense of depression, anxiety, and fear. The treatment may induce additional irritability, impatience and mood fluctuations.

Homeopathy can influence the psyche of the patient and help him to deal with these emotions in a better way.

Laser hair removal: things you need to know

Dr Rashmi Sharma Skin Specialist Delhi

Laser hair reduction is one of the most commonly done cosmetic procedures. It basically helps by causing successive destruction of hair follicle and about 80 per cent reduction in hair follicle.

Laser Hair Removal Treatment Skin

Mechanism

The basic principle is selective photo thermolysis. In this process, laser light is selectively absorbed by the melanin in the hair follicle which leads to serial destruction of the hair follicle.

Melanin – the pigment that gives human skin, hair, and eyes their colour – is considered primary chromophore for all laser hair reduction procedures.

During the treatment, the hair follicle present in the anagen phase of hair growth cycle is targeted, and more than 80 per cent hair reduction is met with a series of treatment.

The various laser approved by US FDA for hair reductions are Nd YAG and Diode laser.

Method

Firstly, counselling is done in detail by the therapist which is followed by detailed description by the doctor.

Laser Hair Removal Skin Treatment by Dr Rashmi's Clinic at Vasant Kunj, New Delhi

A good doctor will perform treatment at monthly intervals when a detail clinical history and examination are also done.

In case of excessive hair growth, hormonal profile is assessed to identify if there is any hormonal imbalance which is treated if present and accordingly managed.

Dr. Rashmi’s Skin, Hair & Nail clinic which vouches for safe and painless laser treatment, suggests that photo protection be done after laser sessions.

The laser treatment is done at monthly interval for six months which is then followed by maintenance session depending upon the hair growth of the individual.

Hair removal procedure is commonly done on chin, upper lip, cheeks, chest, under arms, legs and bikini.

The best result is obtained in light skin with dark coarse hair. However, now good doctors are targeting coarse hair in dark skin as well as fine hair.

According to Dr. Rashmi’s Skin, Hair & Nail Clinic, New Delhi, laser hair treatment doesn’t lead to darkening of skin if photo protection is maintained.


Also ReadWhy do you get strawberry legs?

10 best things to watch on web

Made in Heaven on Amazon Prime Video

The web has become a haven for some of the best content produced all around the globe. But often it is not possible to keep a note of the best shows on offer.

And so, here is a compilation of 10 programmes currently streaming across Netflix, Amazon Prime Video, and Hotstar. And you just cannot afford to miss any of them.

  1. The Americans

This period spy thriller series is easily the best ever you will see. Set during the Cold War, it revolves around two Soviet KGB Officers who must pose as an American married couple living in the US.

The Americans webseries

‘The Americans’ offers the best mix of drama and thriller elements. Character development and long form storytelling rarely get better than ‘The Americans’. All the six seasons of this Emmy and Golden Globe winning series are currently available on Hotstar.

  1. Outlander

Here is another period drama with a fine mix of history and swashbucklery that’s set a little further in time—1740s Scotland. Yes, you read it right. ‘Outlander’ is based on Diana Gabaldon’s historical time travel book series of the same name.

Outlander

Apart from its eye-catching period detail and breathtaking cinematography, the show offers some memorable acting performances and dialogue delivery. You can stream all the four seasons of ‘Outlander’ on Netflix. The series has already been renewed for a fifth and sixth season.

  1. True Detective

This crime drama series has already enjoyed three seasons of successful run with each season focusing on a separate storyline. While all the seasons have opened to positive reviews, the first seasons with Matthew McConaughey and Woody Harrelson in the lead remains the most favourite.

True Detective

If you have an appetite for crime dramas, you just can’t afford to miss ‘True Detective’. All the three seasons are available on Hotstar. The storyline for the fourth season is currently being developed.

  1. You

‘You’ is easily one of the most refreshing programmes on offer right now. What makes it stand out is the brilliant way it is shot. You really have to watch it for yourselves to truly appreciate its unique shooting style. At the heart of ‘You’ is a fascinating tale of romance that’s as creepy as it is romantic.

You webseries

If psychological thrillers appeal to your palate, you will definitely love ‘You’. If good old romcoms are your idea of romance there is a possibility that ‘You’ might freak you out. The first season is available on Netflix and the second season has already been commissioned. So what are you waiting for?

  1. Medici: Masters of Florence

‘Medici’ is another must watch show if you love period dramas. The history lovers will devour it. But the show does take some dramatic liberties so it might leave some historians a little annoyed. The Medici family, of course, is one of the greatest families that ever lived and this series does a good job of transporting us to the 15th century Florence.

Medici: Masters of Florence

So far two seasons have been out and both are available on Netflix. The first season focuses on Cosimo de’ Medici, who is often hailed as the Father of Florence. The second season focuses on Lorenzo de’ Medici aka Lorenzo the Magnificent, who is said to have patronized artists such as Botticelli and Michelangelo. The third season has already been commissioned.

  1. Sharp Objects

This mini-series starring Amy Adams is based on Gillian Flynn’s novel of the same name about a crime reporter suffering from alcoholism. If you like psychological thrillers, you must check out ‘Sharp Objects’.

The mini-series is brilliantly shot and edited and Adams’ performance further elevates it. ‘Sharp Objects’ is not meant for the faint hearted. It is currently streaming on Hotstar.

  1. Sex Education

If you don’t like dark stuff, ‘Sex Education’ is something you can seriously consider binge-watching. This coming-of-age dramedy series needs to be watched for its fascinating characters and the valuable lessons about life that it offers without even remotely sounding preachy.

Sex Education on Netflix

The series has already been renewed for a second season. For now you can watch the first season on Netflix.

  1. Made in Heaven

Created by Zoya Akhtar and Reema Kagti, ‘Made in Heaven ‘revolves around a Delhi-based gay wedding planner and his best friend and business partner. The series offers an interesting perspective on the Delhi’s elite while offering a critique of their decadent morality.

Made in Heaven

‘Made in Heaven’ is easily one of the best web series to have come out of India. You can watch all the nine episodes on Amazon Prime Video.

  1. Mirzapur

Here is a hard hitting crime thriller that borrows heavily from films such as Gangs of Wasseypur and Sahib Biwi Aur Gangster. Its USP is easily its acting performances, and its rather edgy content.

The iron-fisted Akhandanand Tripathi is a millionaire carpet exporter and the mafia don of Mirzapur. His son, Munna, is an unworthy, power hungry heir who will stop at nothing to inherit his father’s legacy. An incident at a wedding procession forces him to cross paths with Ramakant Pandit, an upstanding lawyer, and his sons, Guddu and Bablu.

The violence quotient is quite high and so if you don’t have a taste for it, you are better off giving it a miss. You can watch ‘Mirzapur’ on Amazon Prime Video.

  1. The Widow

‘The Widow’ revolves around a Welsh woman in search of her missing husband who presumably died in a plane crash in Congo. At first she too was convinced that her husband is dead but one day when she sees a man in a TV news report that she believes is her husband, she takes a flight to Congo to find out the truth.

A woman's search to uncover the mystery of the disappearance of her husband leads her to the Congo, where she's forced to seek the truth about what happened to the man she loved.

But will she succeed? The thriller series stars Kate Beckinsale in the lead. It can be watched on Amazon Prime Video.

Yoast has a new CEO: Marieke van de Rakt

Yoast ceo Marieke van de Rakt

Marieke van de Rakt is the new CEO of Yoast. Founder of Yoast Academy and former Chief Strategy Officer at Yoast, she is thrilled to take on her new role.

Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, He becomes the new Chief Product Officer of the search engine optimization company.

Yoast is a search-optimization firm based in Wijchen, Netherlands. It develops and supports the popular Yoast SEO WordPress plugin. The plugin has over 5 million active installations.

Marieke joined the company in 2013 after obtaining her Ph.D. in Social Sciences and working at various universities. In 2015, she started developing Yoast’s first SEO training: Basic SEO. Soon other courses followed.

Today, the company offers an impressive portfolio of SEO courses, tailored to the specific needs of people wanting to learn about SEO.

In 2014, Marieke joined the board. She took on the role of CSO and was heavily involved in the company’s strategy for growth, being responsible for content, marketing, research and project management.

“I don’t think there will be big changes inside our organization,” Marieke said, adding things will pretty much keep running the way they were always running.

“[However,] I am very curious to what extent people will treat me any different now that I am the CEO of the company,” she said.

The Yoast board exists of 4 people. As Marieke van de Rakt takes on the role of CEO and Joost de Valk as CPO, Michiel Heijmans continues to be COO and Omar Reiss remains CTO.

“I first started working with WordPress when my husband build a website for me. At that point, I was working at universities, doing criminological research. As Yoast grew, I became more involved with WordPress.,” Marieke said.  

Pinterest says it’s a growing global community

No matter where you’re from, Pinterest gives you the inspiration you need to create a life you love.

As of today, there are now more than 250 million people who use Pinterest each month. That’s a lot of people (more than the population of Brazil!).

But more than the size of the number, what’s truly exciting is how all those people are using Pinterest.

A cross section of people G Caffe interacted with, said they have a unique mindset while using Pinterest.

True, it is said – When it comes to a great idea, you know it when you see it.

No wonder Pinterest is poised to capture its share of advertising since people come to Pinterest to decide what to try or buy.

Pinterest beauty trends
On Pinterest, people all over the world are searching and saving ideas to make themselves look and feel their best. With over 8 billion beauty ideas and 207 million beauty boards, there’s something for everyone… no matter where you are, what your hairstyle is, or what color skin tone you have.

Pinterest says it is helping a quarter billion people find inspiration

At a time when the internet can feel increasingly negative and politicized, it is remarkable that a quarter of a billion people are choosing to spend their time on Pinterest, a place that helps them feel positive and optimistic about the future.People on Pinterest

Pinners across the globe describe Pinterest as their own positive corner of the internet. It’s where they go to learn about their personal tastes, and get the confidence to try new things.


Pinterest CEO Ben Silbermann summarizes the company as a “catalogue of ideas” that inspires users to “go out and do that thing”, rather than as an image-based social network.


Today, when there are popular apps about connecting with friends and inviting more people to join, Pinterest is proving to be a place to reconnect with yourself.

According to a Nielsen study, 98% of Pinners go out and try ideas they find on Pinterest—way more than the 71% social media platform average.

People are going to Pinterest for inspiration—for shoes, for latest design projects, for outfitting new apartment, for recipes, for wall art, for tattoos and what not.

175+ billion ideas and counting

There are now more than 175 billion Pins to explore on Pinterest—up 75 per cent since early last year.

People have been saving all kinds of different ideas here, like products they love, style ideas, art and DIY projects to try.

This means there are now more ideas than ever for other people to discover and get inspired by.


Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a “virtual storefront.”


Evan Sharp, Co-founder, Pinterest
Evan Sharp, Co-founder, Pinterest.

“When we first started building Pinterest eight years ago, we certainly hoped people would use it to get more creative with their daily lives. But we never imagined Pinterest would one day be one of the biggest internet platforms in history,” Pinterest co-founder Evan Sharp said.


Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. Pinterest was first conceptualized in December 2009. The first prototype was launched in March 2010 and made available to a small group of colleagues and family members. Since its inception, it has developed into a well-funded site financially supported by a group of successful entrepreneurs and investors.

Pinterest logo login ideas