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    • Yogya Mehrotra, Founder of YOGYA — a womenswear label offering sizes XS to 10XL on a curated, made-to-order model. Collections available at shopyogya.com.
      Business

      A Conversation With Yogya Mehrotra, Founder, YOGYA

      Fashion

      Yogya Mehrotra: The Woman Before the Brand

      From export houses to Lakme Fashion Week backstage to her own label — Yogya Mehrotra's YOGYA is redefining what inclusive, intentional womenswear looks like in India.
      Business

      She Named the Brand After Herself — Because the Word Means ‘Worthy’

      Domain registrar GoDaddy has launched the GoDaddy Developer Platform, a new offering built for a world where AI coding assistants and automated workflows are increasingly doing the work of getting a business online.
      Industry

      GoDaddy Launches Developer Platform, Betting on an AI-Agent Future for Domains

      India's IT and startup culture is built on efficiency. Can it survive an AI era that rewards creative slack instead of utilisation rates?
      Entertainment

      AI and Creativity in India: What The Atlantic–OpenAI Deal Means for Indian Media

      AllAdvertising & MarketingG CertifiedIndustryInterviews
  • Lifestyle
    • Yogya Mehrotra, Founder of YOGYA — a womenswear label offering sizes XS to 10XL on a curated, made-to-order model. Collections available at shopyogya.com.
      Business

      A Conversation With Yogya Mehrotra, Founder, YOGYA

      Fashion

      Yogya Mehrotra: The Woman Before the Brand

      From export houses to Lakme Fashion Week backstage to her own label — Yogya Mehrotra's YOGYA is redefining what inclusive, intentional womenswear looks like in India.
      Business

      She Named the Brand After Herself — Because the Word Means ‘Worthy’

      For decades, the question asked of Indian vegetarians — especially women, who are so often the last to eat and the first to compromise on their own nutrition — has been "where do you get your protein?"
      Food

      Protein, Fibre and the Indian Woman’s Plate

      Malti Madhu brings raw, unprocessed, seasonal honey straight from farm to jar — no heating, no blending, no additives. India's purest honey, finally with its own name.
      Business

      Malti Madhu: From Farm to Jar, India’s Purest Honey Finds Its Own Name

      AllFashionFoodHealthTravel
  • Entertainment
    • India's IT and startup culture is built on efficiency. Can it survive an AI era that rewards creative slack instead of utilisation rates?
      Entertainment

      AI and Creativity in India: What The Atlantic–OpenAI Deal Means for Indian Media

      main wapas aaonga Film Review: When art makes us more human
      Movies

      Film Review: Main Vaapas Aaunga

      A big OTT release The Buckingham Murders is streaming on Netflix. Kareena Kapoor Khan plays the lead – a mother, an officer, an investigator and a case solver.
      Entertainment

      The Buckingham Murders: A Shaky Whodunit That Misses the Mark

      Fashion

      Earbuds: Where Functionality Meets Fashion

      Blonde, allegedly inspired by Munroe’s life is streaming on Netflix directed by Andrew Dominik
      Movies

      Film Review: Blonde

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  • Hear Me Out
  • Brand Management
Yogya Mehrotra, Founder of YOGYA — a womenswear label offering sizes XS to 10XL on a curated, made-to-order model. Collections available at shopyogya.com.
Business

A Conversation With Yogya Mehrotra, Founder, YOGYA

Geetanjali Kaul - July 19, 2026
Fashion

Yogya Mehrotra: The Woman Before the Brand

Geetanjali Kaul - July 19, 2026
From export houses to Lakme Fashion Week backstage to her own label — Yogya Mehrotra's YOGYA is redefining what inclusive, intentional womenswear looks like in India.
Business

She Named the Brand After Herself — Because the Word Means ‘Worthy’

Geetanjali Kaul - July 19, 2026
Ruchita Dar Shah
Advertising & Marketing

Success story of Moms Club’s Ruchita Dar Shah

Geetanjali Kaul - January 26, 2017
Dr. Biswa Bhusan Dash
Health

Gyne Laparoscopic Surgeon BB Dash on fibroids

Geetanjali Kaul - January 26, 2017
Advertising & Marketing

Only Vimal campaign that made Reliance a household name

Geetanjali Kaul - December 10, 2016
Advertising & Marketing

What makes a brand most trusted in Indian homes

Geetanjali Kaul - December 8, 2016
MomBeAGirlAgain
Advertising & Marketing

Amazon targeting youth

Geetanjali Kaul - September 3, 2016
Advertising & Marketing

Do you buy stuff after watching them in movies?

Geetanjali Kaul - December 5, 2015
Smartphone
Advertising & Marketing

How smartphones dominate our lives

Geetanjali Kaul - June 29, 2015
Office Set Up
Advertising & Marketing

How Tata, Birla & Ambanis could create team of loyal workers

Geetanjali Kaul - August 4, 2014
Advertising & Marketing

Advertisers prefer film stars to endorse their products

Geetanjali Kaul - June 16, 2014
Advertising & Marketing

How Gillette shaved off its competitors?

Geetanjali Kaul - March 13, 2014
Advertising & Marketing

When brands have their own happiness quotient

Geetanjali Kaul - December 29, 2013
Advertising & Marketing

What ails Nano: Ratan Tata says, ‘It’s the cheapest car tag’

Geetanjali Kaul - December 2, 2013
Advertising & Marketing

Jo dikhta hai woh bikta hai: What sells and why

Geetanjali Kaul - November 21, 2013
video
Advertising & Marketing

Wah Taj Mahal Tea – story of changing brand ambassadors

Geetanjali Kaul - November 15, 2013
Advertising & Marketing

Companies caution people for online frauds

Geetanjali Kaul - November 14, 2013
Advertising & Marketing

Get your design registered with India Design Council

Geetanjali Kaul - June 29, 2012
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