What ails Nano: Ratan Tata says, ‘It’s the cheapest car tag’

Expectations created for the Nano car during the run up to its production may have been out of proportion with its realised success.

Jo dikhta hai woh bikta hai: What sells and why

They say Jo dikhta hai, Wo bikta hai as in what is seen, sells! Advertisements truly enter the human psyche and become a part of lives, strangely.
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Wah Taj Mahal Tea – story of changing brand ambassadors

Brand ambassadors may come and go but whenever one thinks of Taj Mahal Chai the only name that pops up is of Ustad Zakir Hussain.

Companies caution people for online frauds

Public and private companies are issuing caution notices for online frauds as criminals have taken their latest avatar in cyber world.

Volkswagen Polo: God punishes for not doing homework

Will God punish your child if home work is not completed? A Volkswagen ad says so.

Get your design registered with India Design Council

Can we think of using design as a strategic element for business excellence and as a key factor for innovation, to improve people's quality of life? That's exactly India Design Council is doing.