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    Wings To Fly by Deepak Sharma

    By
    Shruti
    -
    Udayan Care's Deepak Sharma's book Wings to Fly

    Social activist Deepak Sharma is all set to launch his debut book Wings to Fly on July 29. Published by Chennai-based Notion Press, the book covers his journey from humble beginnings to highest peaks of his corporate career and then to a completely new phase of his life where he devoted himself to the cause of caregiving.

    Having worked in esteemed institutions like NTPC, BSES, ABB, Alstom Power and TATAs, Deepak Sharma discovered the true passion of his life after visiting Missionaries of Charity in Calcutta in 1996, the experience of which he describes as ‘heart-wrenching’ and ‘very touching’. This excursion anchored Deepak Sharma’s flight in a totally new direction and he gradually began immersing himself entirely in the act of ‘returning’ to the society.

    Deepak Sharma’s book Wings to Fly covers the span of his childhood, adolescence, and adult years. The book takes the readers through the thick and thin of his life and develops a personal connect to the extraordinary story of an ordinary boy who finally got his wings to fly on being associated with the Non-Government Organization (NGO) Udayan Care.

    Wings To Fly Author Deepak Sharma of Udyan Care
    Deepak Sharma is hopeful that his story will inspire many empathetic minds who are willing to contribute meaningfully to the society and leave a promising impact. “Ultimately, we all live for happiness,” he says on the eve of the launch.

    Headquartered in Delhi, Udayan Care functions under the able leadership of Dr. Kiran Modi and works towards the principles of empathy, education, and empowerment of the underprivileged strata of society. Deepak Sharma joined Udayan Care as a part time volunteer in 2009 and ardently devoted himself to the organization since 2013.

    Deepak Sharma has left a remarkable imprint wherever he has travelled and whoever he has met. In fact, Wings to Fly is the result of the same. Greatly impressed by his enthusiastic spirits of giving back to the society via the noble cause of charity and caregiving, Deepak Sharma’s friends motivated him to tell the tale of his astonishing journey so far.

    The book is all set to launch in New Delhi at the India International Centre, at 2 pm on July 29, 2022. Dr. Neerja Malik (Cancer Counsellor and Author), Anil Sardana (MD and CEO, Adani Transmission Limited) and Dr. Kiran Modi (Founder and Managing Trustee, Udayan Care) will be the Guests of Honour on this occasion.

    Once released, Wings to Fly can be purchased from Amazon, Flipkart and Notion Press.

    Yoast has a new CEO: Marieke van de Rakt

    By
    Neeraj Bhushan
    -
    Yoast ceo Marieke van de Rakt
    “I’ve led the company through a pandemic. I’ve built a strong company culture and I’ve successfully completed our acquisition process,” said the outgoing CEO Marieke van de Rakt. “I can’t wait to see how Thijs will take Yoast to the next level. His drive, his intelligence, and his ambition will make him a good CEO,” she added. Marieke van de Rakt will now be focusing mostly on content marketing as Creative Marketing Manager.

    Marieke van de Rakt is the new CEO of Yoast. Founder of Yoast Academy and former Chief Strategy Officer at Yoast, she is thrilled to take on her new role.

    Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, He becomes the new Chief Product Officer of the search engine optimization company.

    Yoast is a search-optimization firm based in Wijchen, Netherlands. It develops and supports the popular Yoast SEO WordPress plugin. The plugin has over 5 million active installations.

    Marieke joined the company in 2013 after obtaining her Ph.D. in Social Sciences and working at various universities. In 2015, she started developing Yoast’s first SEO training: Basic SEO. Soon other courses followed.

    Today, the company offers an impressive portfolio of SEO courses, tailored to the specific needs of people wanting to learn about SEO.

    In 2014, Marieke joined the board. She took on the role of CSO and was heavily involved in the company’s strategy for growth, being responsible for content, marketing, research and project management.

    “I don’t think there will be big changes inside our organization,” Marieke said, adding things will pretty much keep running the way they were always running.

    “[However,] I am very curious to what extent people will treat me any different now that I am the CEO of the company,” she said.

    The Yoast board exists of 4 people. As Marieke van de Rakt takes on the role of CEO and Joost de Valk as CPO, Michiel Heijmans continues to be COO and Omar Reiss remains CTO.

    “I first started working with WordPress when my husband build a website for me. At that point, I was working at universities, doing criminological research. As Yoast grew, I became more involved with WordPress,” Marieke said.  

    Film Review: The Lift Boy

    By
    Neeraj Bhushan
    -
    The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

    Even a small place like a lift carries a lot of memories and stories. Add to this a lollypop, and you get The Lift Boy.

    When a lazy young man replaces his father as the elevator operator of a posh residential complex, what he sees as menial work soon takes on new meaning.

    A look at some audience reviews 

    An intense story delivered from heart, a presentation so honest. What a beautiful movie. I wish more meaningful movies like this would be made.

    A low budget. A simple and inexperienced cast. Limited venues for the shoot. But a good story and tale told well.

    Where does the movie take you to

    The Lift Boy is the story of a lazy boy failing in engineering examinations. He is forced to take up the job of a lift man when his father suddenly suffers a stroke, while operating the lift.

    The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

    The movie breaks many stereotypes – the most important being unusual friendships.

    While watching the movie, being streamed on Netflix, you will (might/may) keep on thinking – Why am I seeing this?

    But, bet you would not switch to next. The Lift Boy keeps you hooked, more so because you know it is not a long movie with songs or unnecessary extension.

    Positivity and Optimism

    The Lift Boy, released in January 2019, revolves around a posh building in Mumbai. It is quite interesting to learn that it suddenly found its way through Netflix, now.

    Let us know if you start talking in English once you are through with The Lift Boy wherein the protagonist is raised in a chawl and educated in a convent.

    Director: Jonathan Augustin, Writers: Jonathan Augustin, Ashish P. Verma (Hindi dialogue), Stars: Moin Khan, Nyla Masood, Saagar Kale, Aneesha Shah, Neha Bam, Damian Alexander D’Souza. Genres: Drama, Independent Movies.

    The Lift Boy, Movie, Netflix, Review, Audience, Engineering, Examination Friendships, Mumbai, Jonathan Augustin, Ashish Verma, Moin Khan, Nyla Masood

    Director’s Note

    “The Lift Boy is inspired by life in Mumbai and an encounter of mine with a liftboy in the city on 4th March 2015. This slice of life, feel good story metaphorically expresses the fact that there is a lift boy in each one of us and life is like a Lift, sometimes it takes us up and sometimes it takes us down depending on the buttons we press aka choices we make. The film celebrates dignity of labour, a strong universal father-son relationship and strives to show the world an aspirational and inspirational India (Panache in Poverty). Come, celebrate life and lift your spirits with THE LIFT BOY.”

    – Jonathan Augustin

    Do you have an inspiring story or useful solution to share with G Caffe? We want to hear from you. Click here to get in touch.

    Start with the perfect domain name for your business

    By
    Vishnu Vijay
    -
    Search-domain-name-at-G-Caffe-for-your-online-business-website

    Thinking about domains – .com, .in, .org?

    Do they ring any bell? Are they of any importance to you or your business?

    Let me answer that for you.

    You can start with the perfect domain name for your business with a shiny website. You can do that with a few clicks at G Caffe.

    These are a few of the most prominent top-level domains, just as important an address like the address for your home.

    A domain name gives your business instant credibility and puts you in the online marketplace where people are looking for your business.

    Are you starting a new online store? A bakery? A professional service? Freelance consultation? The fastest rising domain selling website G Caffe can help you in generating a creative domain name for you. It is a one-stop powerful tool to get you started with your next big idea. When you find the perfect name, you can instantly take the next step and buy a domain.

    In the current world scenario, in particular – sitting home – every second person has direct access to the internet.

    In turn, every business needs a website to reach them. This makes it necessary to have a domain name so that people can find you easily when they need you or you need them.

    Domain has the power of giving a definition of what your business is about. It becomes the first link between you and your audience.

    Now comes THE question.

    How do we know which domain is good for us? Let me help you with some key points.

    Start with the perfect domain name for your business

    • Keeping it simple and short is the key.
    • Get a domain name that is easier to recall.
    • Keep certain keywords related to your niche in the domain name, giving you an upper hand with the search engine ranking.
    • Stay away from names closer to big brands or well-known names. Have your own identity.
    • Getting a top-level domain with the matching extension is an important factor, like .com, .in or .org.

    The most important aspect of all – you’ll now always have an online property that belongs to you, just you.

    Buying-Domain-Name-Search-Hosting-SSL-Website-Email-creative-agencyLet’s take the next step. Let’s get a domain you need. Stay professional with your web address i.e. your domain name. Search Now.

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